BeautyA 10 billion dollar hair styling market where the growth is going to products that style and treat at once. Cosmoprof's Style & Care trend is category convergence arriving at the shelf, and it is bad news for anything that only holds a curl.
By Célia Megias · August 7, 2026 · 4 min read
BeautyA 15.8 billion dollar category growing at 7.3 percent, exosomes in a daily mist, cooling serums sold as a spa ritual, and a demand driver almost nobody says out loud: GLP-1 drugs. The scalp is being rebuilt as skincare, and retail has not decided where to put it.
By Célia Megias · August 5, 2026 · 3 min read
BeautyPrestige sunscreen is outgrowing mass, the scalp has become a sun care target and the innovation is no longer in the filter. Cosmoprof's Haute Sun trend is really an argument about texture, and it moves the category off the seasonal endcap.
By Célia Megias · August 3, 2026 · 4 min read
BeautyThe longevity molecule that built a supplement industry is now being formulated into masks, serums and devices. Cosmoprof's trend report made it the first of five directions for 2027, and the delivery question is the one nobody at the showcase wanted to answer.
By Célia Megias · August 1, 2026 · 4 min read
BeautyCosmoprof North America brought its Buyer Meetings format to Las Vegas and published the list of retailers attending for the first time. Read that list closely and it describes a category where distribution has moved to the front of the product brief.
By Célia Megias · July 31, 2026 · 4 min read
BeautyThe most photographed object at Cosmoprof North America was a gift set shaped like a house, built around a Finnish cartoon family. Nostalgia was named one of the show's five trends. On the floor it looked less like a mood and more like a distribution strategy.
By Célia Megias · July 28, 2026 · 4 min read
BeautyExosomes, PDRN, NAD+ and two decimal places on an acrylic card next to the product. At Cosmoprof North America the clinical vocabulary finished its migration from the clinic to the trade stand, and the number stopped being a differentiator.
By Célia Megias · July 24, 2026 · 5 min read
BeautyDr.BRID C turned its Cosmoprof booth into a fuselage, complete with windows, a service trolley and an hourly turbulence alert. Behind the set design sits the most crowded positioning in skincare right now: the barrier.
By Célia Megias · July 21, 2026 · 5 min read