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The business of beauty retail: brands, channels, private label, and the science behind the shelf.
BeautyThe Americas' largest B2B beauty show returns to Mandalay Bay July 13-15. The exhibitor mix and the buyer program say more about where beauty retail is heading than any single product launch.
BeautyThe serum on a prestige shelf and the one at mass are often filled on the same line. As retailer own-brands expand, the contract manufacturer is quietly becoming the most important company in beauty.
BeautyEvery beauty retailer now offers a virtual try-on or an AI shade finder. The interesting question is not whether they work as demos, but where they measurably move conversion and returns, and where they are theater.
BeautyConsumers now shop beauty with the assumption that a cheaper near-equivalent exists, and they are usually right. That assumption is quietly rewriting how the category is merchandised and priced.